Lead Generation Specialist

About the Role
We are looking for a results-driven Lead Generation Specialist to support our business development and growth initiatives. This role focuses on identifying, qualifying, and nurturing potential leads to build a strong sales pipeline.
You will work closely with the sales and marketing teams to drive targeted outreach campaigns, improve conversion rates, and contribute to revenue growth.
Key Responsibilities
Research, identify, and generate new business leads through various channels (LinkedIn, email campaigns, databases, referrals, etc.)
Qualify inbound and outbound leads based on defined criteria
Execute outreach campaigns (email, LinkedIn, calls) to engage prospective clients
Maintain and update CRM systems with accurate lead and activity data
Collaborate with marketing to optimise lead generation campaigns and messaging
Track, analyse, and report on lead generation metrics and conversion performance
Support the sales team by scheduling meet...