Lead Marketing Architect - Freelance

Job description

Context

This role involves leading the architectural design and direction for systems supporting marketing, customer care, and sales initiatives within a large organization. The focus is on creating integrated strategies across multiple functions such as consent management, user engagement, notifications, marketing automation, and sales processes.

Missions

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  Oversee and support the design of systems and processes that integrate marketing, customer care, and sales functions, ensuring cohesive and efficient workflows.

  
  


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  Develop frameworks for managing customer consent, ensuring compliance with regulations and enhancing customer trust and engagement.

  
  


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  Create and implement strategies for user interaction, leveraging data to optimize customer experiences across all touchpoints.

  
  


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  Other Advertising, Marketing, Promotions, Public Relations, and Sales Managers