Lead Measurement & Insights for Canada Segment

Manulife seeks a Senior Manager for Measurement & Insights in Toronto, focusing on enhancing digital sales through analytics. Empower a team to establish comprehensive measurement standards and frameworks for success.

In this pivotal role, you will standardize digital measurement processes and develop analytics that drive marketing effectiveness. Collaborating with cross-functional teams, you will serve as a strategic partner to ensure alignment across digital channels. Your leadership will build a high-performing team equipped to contribute directly to business growth.

Key Responsibilities:
• Develop measurement strategies and end-to-end frameworks
• Produce actionable insights from complex data analyses
• Advise senior leaders on marketing effectiveness
• Partner with sales and product teams on insights
• Drive data storytelling and visualizations for executives

Requirements:
• 15+ years in digital analytics o...