Lead Offline Marketing

Key Responsibilities:

1. Centralized Offline Marketing Strategy & Calendar Planning

·       Develop and own the annual and quarterly offline marketing roadmap across regions in alignment with overall sales funnel targets.

·       Proactively identify market-level opportunities in advance rather than reacting to branch requests.

·       Define structured offline playbooks for Top, Mid, and Bottom funnel activities.

2. Funnel-Based Local Marketing Design

·       In collaboration with branch leaders, design offline initiatives across:

·       Top of Funnel: Local brand visibility, association partnerships, sponsorships, medical ecosystem branding.

·       Mid Funnel: Knowledge seminars, curated group engagements, educational meet...