Lead UX Researcher

Job Description
Overview:
We are seeking a Lead UX Researcher with a strong retail background to help shape and validate both digital and physical customer experiences. This role will focus on understanding real-world shopping behaviors, translating insights into actionable design direction, and rapidly testing solutions to ensure they truly work for customers.
You’ll partner closely with designers, product, and business stakeholders to document use cases, uncover pain points, and help guide experience improvements through research-driven insights.

Responsibilities:
- Document user use cases from a customer experience and UX perspective
- Create and map customer journeys across digital and physical touchpoints
- Conduct UX research to understand customer needs, behaviors, and pain points
- Observe in-store and shopping behaviors; analyze and document findings
- Identify edge cases, friction points, and complex problem areas within the experience
- Pa...