Lifecycle CRM Architect — AI-Driven Marketing

Veikkaus Group is seeking a CRM & Lifecycle Marketing Planner in Helsinki, Finland. You will create and optimize player communications across CRM channels while managing automated journeys through marketing tools.

This role requires strong skills in digital marketing and hands-on execution, specifically in crafting engaging content and utilizing AI tools. A passion for player engagement and lifecycle optimization is essential.

The position offers the flexibility of a hybrid work model with three days on-site.