Lifecycle CRM Strategist — AI-Powered Journeys

Veikkaus in Finland is seeking a CRM & Lifecycle Marketing Planner to enhance player communications across digital channels. This role involves creating automated CRM journeys and optimizing content strategies to drive player engagement while ensuring responsible gaming.

The ideal candidate has 2-4 years of experience in digital marketing, proficiency in both Finnish and English, and a strong foundation in content generation and marketing automation tools.

Veikkaus offers a dynamic, supportive workplace with excellent employee benefits and a flexible hybrid work model.