Lifecycle Management Strategist at RBI

Lead the lifecycle strategy for Tims Rewards with Restaurant Brands International in Toronto, Ontario. This Senior Manager role focuses on member engagement and behavior change through data-driven CRM programs.
As the Senior Manager of Lifecycle and CRM, you will be responsible for defining and executing end-to-end lifecycle strategies aimed at enhancing member interactions. Collaborating with various teams, you’ll drive onboarding, retention, and winback programs that significantly influence member behavior. Your expertise in digital CRM and analytics will be critical in optimizing campaign delivery for maximum impact.
Key Responsibilities:
• Own lifecycle strategy and improve customer journeys
• Manage end-to-end CRM campaign planning and execution
• Collaborate with marketing on insightful creative brief development
• Drive performance optimization through structured testing
• Maintain strong CRM operations for efficient execution
Requirements:
• 6–10 year...