Lifecycle Manager

Accountable For

• Developing and implementing lifecycle marketing strategies to optimize customer engagement and retention across PropertyGuru's platforms.
• Collaborating closely with product managers to understand product features and capabilities and leveraging them in lifecycle campaigns.
• Planning and executing multi‑channel lifecycle campaigns to drive user activation, retention, and loyalty, utilizing marketing automation tools such as Braze, MoEngage, CleverTap, or similar.
• Conducting continuous analysis of campaign performance and user behaviour using tools like Google Analytics and Adobe Analytics to identify optimization opportunities.
• Leading A/B testing and experimentation initiatives to improve campaign effectiveness and customer lifecycle metrics.
• Managing and optimizing automated email marketing campaigns, including segmentation, personalization, and performance tracking.
• Working cross‑function...