Livestream Brand Lead

Job Description

• Translate brand and commercial strategies into livestream commerce activation plans for assigned segments
• Develop and manage annual Streamverse roadmaps, including business objectives, growth initiatives, targets, and KPIs
• Identify growth opportunities through market trends, consumer insights, and livestream commerce developments
• Drive the planning and execution of segment-specific livestream initiatives to support business and brand goals
• Collaborate closely with Brand Leads, Performance Accelerator teams, Creative Support teams, and other stakeholders to ensure effective execution
• Monitor and analyze livestream performance metrics to identify opportunities for optimization and continuous improvement
• Generate actionable insights and strategic recommendations based on business and performance data
• Lead regular business reviews and performance discussions to evaluate progress ...