Loyalty Program Manager

Responsibilities

• Develop and lead data‑driven loyalty and partnership strategies to drive sustainable business growth and member engagement.
• Analyse campaign and loyalty performance, customer behaviour, and engagement trends to identify optimisation opportunities and growth insights.
• Track ROI, member participation, and business impact of loyalty and partnership initiatives.
• Support long‑term member growth planning, strategic initiatives, and cross‑functional projects.

Loyalty, Membership & Member Engagement

• Lead and optimise membership programmes, tier benefits, loyalty initiatives, and member engagement strategies to drive retention, purchase frequency, and customer lifetime value.
• Plan and execute loyalty campaigns, experiential activations, member‑exclusive initiatives, and community engagement programmes across app and offline touchpoints.
• Collaborate closely with CRM and campai...