Manager Brand Comms Originals (Santiago)

Manager Brand Communications – Lifestyle

Purpose & Overall Relevance for the Organization

Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.

Key Responsibilities

• Set Brand objectives in accordance with Brand KPI direction provided in the Integral Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives
• Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation
• Own all country related x-category communication and implementation topics to maximize the brand voice, and ensure x-category opportunities are fully exploited ...