Manager - Brand Standards & Governance

BASIC FUNCTION

The Brand Standards & Governance Manager supports the Head of Brand in ensuring RWG’s brand is consistently applied across all properties, channels and touchpoints and that brand initiatives are guided by data and insights to strengthen brand equity and business performance.

This role also serves as the operational backbone of the Brand function, ensuring that RWG’s brand architecture, visual identity, naming conventions, proprietary IP and partnership activations are consistently and correctly applied across all guest-facing and internal touchpoints.

SPECIFIC DUTIES, RESPONSIBILITIES AND AUTHORITIES

Main Job Duties and Responsibilities

Brand Standards & Governance

• Translate brand strategy into clear guidelines, playbooks, and checklists.
• Conduct regular brand audits across physical and digital touchpoints.
• Identify gaps between brand standards and the actual guest experience, and wor...