Manager, Business Analytics (Brand Marketing)

WHOOP empowers our members to reach their highest potential through a deeper understanding of their health and performance. As we expand our global reach and introduce WHOOP to millions more people, brand investment plays a critical role in driving durable, long-term growth. We are hiring a Manager, Business Analytics to partner with our Brand Marketing team to architect how we measure and optimize global awareness, consideration, perception, and upper-funnel impact.
In this role, you will bring rigor to brand measurement, connect marketing investment to long-term member growth, and translate complex data into clear insights that shape strategy, influence senior leadership, and scale WHOOP’s impact worldwide.

RESPONSIBILITIES:

Own the end-to-end brand measurement strategy across awareness, consideration, perception, and upper-funnel impact, ensuring alignment with WHOOP’s broader growth objectives.

Build and execute a “test a...