Manager - Demand Generation

Own predictable, scalable B2B pipeline growth for Duratuf Products by designing and executing performance marketing campaigns, multi-channel lead generation programmes, and funnel automation initiatives. This role is the single accountable owner of qualified lead volume, MQL-to-SQL conversion, and measurable pipeline contribution to sales revenue — in a B2B industrial safety context where long sales cycles, technical buyers, and distributor-aligned demand generation are the operating reality.