Manager Golf BU Brand Marketing

Purpose & Overall Relevance for the Organization

Support the Brand Marketing Director in developing both short- and long-term consumer-facing branding strategies and marketing activities that deliver results-driven programs and increase brand awareness and commercial conversion of adidas Golf campaigns, products, technologies, innovations, and events. Build a deep understanding of the Global Brand Calendar and adapt it into a Japan Brand Calendar in alignment with the Brand Marketing Director, collaborating closely with the MD(Merchandising) team, channel stakeholders, and the Global GOLF BU(Business Unit).

Key Responsibilities

• Support the Brand Marketing Director in driving both short- and long-term brand strategies and executing seasonal marketing activities across Japan.
• Develop a strong understanding of the Global Brand Calendar and take ownership of adapting and executing a locally relevant Japan Brand Calendar in collaboration ...