Manager, Media Planning

Job Title: Manager, Media Planning

Major Responsibilities

Support media team leader to develop and implement tactical and strategic media plans, aligning with the company's development strategy and brand communication plan. These plans should achieve media goals and enhance growth in brand awareness indices.

Serve as the primary contact for media campaign execution, overseeing end-to-end campaign management, including campaign setup, pacing, delivery recap, and post-buy reports.

Analyze media monitoring data in daily/weekly reports to extract insights and formulate optimization strategies and actions to meet or exceed media performance goals.

Research trends, innovations, and changes affecting media buying, evaluating, and testing new media opportunities to drive the business forward from a direct response perspective.

Analyze data from customers reached by UBR ads in partnership with the data science team. Leverage ...