Manager (Product Content & Marketing)

Key Responsibilities: Brand Strategy Development: Develop and implement strategic brand plans and marketing strategies to drive growth for the product line. Study market research and competitive analysis data to identify opportunities and gaps in the market. Define and position the product portfolio to enhance brand equity and achieve business goals. Product Content Strategy Development: Participate in the annual planning process to align with the brand objectives Develop and execute product content strategies that align with product launches, marketing campaigns, and customer engagement initiatives. Create content calendars that ensure timely, relevant, and engaging content across various platforms that also delivers as per the objectives Ensure consistency of product messaging across all content touchpoints (website, social media, blogs, etc.). Marketing & Campaign Execution: Develop integrated marketing campaigns for stores, website & app to support product launches and ongoing init...