Manager Wholesale Activation SEA

Purpose & Overall Relevance for the Organization In Southeast Asia, wholesale remains a critical growth and brand‑building engine. As Manager, WHS Activation, you will be responsible for setting the SEA regional framework for wholesale partners – to support the country brand teams in bringing the adidas brand and product stories to life in those channels, ensuring premium, consistent, and consumer‑led execution at the point of sale. Key Responsibilities Wholesale Activation Strategy (Sport & Specialty) Own the WHS activation strategy, aligned with Global, Emerging Markets and Southeast Asia strategies. Translate seasonal brand, category, and franchise priorities into clear wholesale activation frameworks, KPIs, and budget management. Ensure activations reflect the technical credibility and performance authority of adidas. Balance global consistency with channel and partner‑specific relevance, as well as brand and commercial
Partner Activation & In‑Store Frameworks Ensure excellence ...