Market Development Director Optica / On Demand Labeling Solution

Job Description

ABOUT THE SOLUTION: 

Avery Dennison’s Optica and On-Demand Labeling are interconnected solutions designed to modernize supply chains, track inventory, and streamline manufacturing through digital identification.

Optica is Avery Dennison’s comprehensive portfolio of end-to-end supply chain solutions. It is designed to give businesses total, item-level visibility over their products from the point of manufacture (source) to the retail shelf (store). Optica achieves this by combining RFID intelligent labels, the connected product cloud, specialized hardware, and software applications to turn physical products into digital assets.

On-Demand Labeling (also referred to as Avery Dennison's In-Plant Printing Solution) is a specific capability built into the Optica ecosystem, though it can also be used standalone. It balances centralized data management with decentralized, on-site printing.

Instead of factories...