Marketing AI & Analytics Lead

Prypco’s Marketing team is transforming the way we operate, and we want you to help us make AI the default way of working. As Prypco's Marketing AI & Analytics Lead, you will own the intersection of data tracking and AI-powered execution across all marketing channels and business verticals: Blocks, Mint, Mortgage, Exclusives, and Golden Visa.

Your dual mandate: (1) design and own the full marketing data stack i.e. attribution, reporting, tracking, and performance analytics that tie every dirham spent to a measurable conversion; and (2) embed AI as the default operating mode across the marketing team, building tools, agents, and automations that fundamentally change how work gets done.

You will partner closely with performance, product, CRM, and tech teams to ensure accurate attribution, campaign visibility, and actionable insights, while simultaneously coaching marketers to build and use AI tools that compress multi-day processes into minutes. This role is for someone ...