Marketing Analyst

Marketing Analyst – Channel Marketing, Central Europe, Middle East & Africa, UK

Our client is looking for a Marketing Analyst to join the Channel Marketing team covering Central Europe, the Middle East & Africa, and the UK. This role is essential to driving measurement, insights, and optimisation across regional marketing programmes. By leveraging data, you will help enhance marketing effectiveness, support business growth, and improve customer experiences.

Responsibilities and Impact

• Lead the execution of the global marketing analytics strategy at a regional level.
• Track and evaluate key performance indicators (KPIs) such as web traffic, lead generation, social media engagement, channel contribution, and conversion rates to assess campaign impact.
• Maintain and optimise dashboards, platforms, and reporting systems (e.g., Power BI, Google Analytics, Google Tag Manager).
• Build and manage data processes integrating mult...