Description
What You'll Do
Own reporting frameworks for brand, content, lifecycle, customer, and product marketing initiatives Define and track non-demand KPIs such as: Brand awareness, consideration, and engagement
Content consumption and influence
Website and organic performance (non-paid, non-campaign)
Customer engagement, adoption, and retention signals
Create reports using data and generate insights to drive all teams to work cohesively, optimizing each to maximize Marketing ROI. Collaborate with cross-functional team members to come up with actionable, high- impact insights across product lines and functions. Drive solutions with the Operations, Tools, Insights, and Enablement teams to optimize the company’s ability to generate more revenue. Develop and implement ...