Marketing Associate - Singapore SBS Business Development

About The Team The Marketing Projects team is responsible for driving brand development and buyer growth through strategic marketing initiatives for Shopee's Retail business. Reporting to the Marketing Projects lead, this role involves high ownership in developing and executing activities that drive traffic and buyers. This position offers great exposure for highly motivated individuals seeking to thrive in a fast-paced environment, make real-time impact on commercial objectives, and sharpen their marketing and project management skills. Job Description Marketing Strategy, Budgeting and Reporting Develop buyer growth strategies for Retail Brand(s) and oversee key programmes including Campaigns, Paid Ads, Vouchers, CRM, Affiliate Marketing and others Manage marketing budget, track initiatives performance and drive optimisations to improve ROI Acquire a full understanding of the competitive landscape and buyer behaviour of the assigned Retail Brand(s)
Campaign Management Lead the deve...