Marketing Automation and Customer Data Specialist

Key Responsibilities
Design, build, and QA multi-step customer journeys using

Braze Canvas

with conditional logic and A B testing
Implement dynamic personalization using Liquid logic including conditional branching and templating
Manage and utilize Braze Catalogs for product feeds and dynamic content injection
Configure and troubleshoot campaign triggers such as custom events, attributes, and purchase data
Ensure campaigns scale effectively by considering rate limits, throttling, and performance constraints
Partner with data and engineering teams to ensure accurate and timely event and attribute availability via mParticle

Required Skills and Experience
6+ years of hands-on experience with Braze, including Canvas and campaign execution
Deep knowledge of Liquid logic for personalization and dynamic content
Strong experience with mParticle including event taxonomy design, user identity resolution, and data quality validation
Experie...