Marketing Automation Project Lead

Role Overview

Our client is a leading manufacturer of consumer electronics, specialising in kitchen and laundry appliances for a premium market locally and globally. We are looking for a Senior Marketing Automation Specialist to serve as Project Lead for an established high‑performing marketing and automation team, with onboarding in February 2026. The role will scope and plan the implementation of a post‑purchase communications programme that proactively engages customers.

Responsibilities

• Ideate, design, deliver and measure world‑class customer conversations and journeys.
• Support business stakeholders from digital, marketing and product teams by evaluating potential value, providing consultancy, and translating data into actionable requirements.
• Work with the project team to grow the post‑purchase data capture funnel and build a multi‑channel “next best” conversations programme.
• Gain a deep understanding of customer needs...