Marketing Automation Specialsit

Description
Marketing Automation Specialist

Hybrid | Austin, TX | Contract-to-Hire


We are seeking a Marketing Automation Specialist to design, execute, and optimize automated marketing programs that drive lead generation, nurturing, and customer engagement. This role will focus on building scalable workflows, improving campaign performance, and aligning marketing efforts with sales objectives.


Responsibilities:

+ Build, launch, and optimize automated marketing campaigns, including lead nurturing, drip campaigns, and lifecycle programs

+ Manage and maintain marketing automation platforms and CRM integrations

+ Develop audience segmentation strategies to improve targeting, personalization, and engagement

+ Partner with marketing and sales teams to align automation workflows with lead generation and conversion goals

+ Implement lead scoring models and lifecycle stages to improve funnel efficiency
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