Marketing Cloud Specialist

Marketing Cloud Specialist

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**Job Summary**

As a member of the External Relations team, the Marketing Cloud Specialist will carry out digital communications related duties focused on advancing the mission, awareness, reputation and program offerings of the University of Michigan-Dearborn and lead strategic projects with graduate prospective student and current student populations. Working under the supervision of the Marketing Cloud Manager, the Marketing Cloud Specialist will support the development, coordination and execution of impactful digital communications initiatives. Working with the enrollment management team, the Marketing Cloud Specialist will develop, execute and maintain a comprehensive digital recruitment communications plan for prospective and new diverse graduate student populations, utilizing best practices in digital communications to create clear, accurate, and accessible content within the CRM (Marketing Cloud).

**Respon...