Marketing Communication (Marcom) Specialist

The Marketing Communications (MarCom) Specialist is responsible for deploying, in accordance with the yearly Sales Centre (SC) business plan, all marketing communications and promotional activities to help achieve targets. The role ensures consistent promotion of our brand values and messages across all relevant touchpoints (online and offline) and is accountable for the development, prioritization, governance, and performance reporting of the local communication plan.

This role will be based in Singapore, is part of the Marketing Department, and reports to the Head of Marketing.

• Develop and maintain the local communication strategy and annual MarCom plan derived from the SC business plan and marketing plan (incl. objectives, target groups, focus topics, and key messages).
• Understand and monitor customer journeys, the local media landscape, and media usage behavior; translat...