MARKETING COUNTRY LEAD (MALAYSIA)

Department: Marketing
Reports To: Chief Marketing Officer (CMO)
Level: Manager / Lead
Direct Reports: 2–4 team members
Scope: Malaysia Market

I/ Role Purpose:

Build and grow the Malaysian market by executing localized marketing strategies, developing a strong creator and community ecosystem, driving revenue growth across e-commerce channels, and establishing [Brand Name] as a leading Performance Lifestyle brand for Southeast Asian consumers. This role owns the growth performance of the Malaysian market and is accountable for both brand-building and business results.

II/ Key Responsibilities:

A. GTM Strategy Development & Execution (35%)

• Collaborate with the CMO to develop and continuously refine the Malaysia marketing strategy according to each market development stage.
• Identify...