Marketing Data Analyst

JOB DESCRIPTION Marketing Data Analyst Purpose of the Role

A leading organisation is seeking a data-driven and commercially minded Marketing Data Analyst to support strategic decision-making across its portfolio of brands.

This is a newly created role focused on transforming complex customer, loyalty, campaign, media, and product data into clear, actionable insights that drive growth and optimise marketing performance.

The successful candidate will play a key role in customer segmentation, loyalty analytics, campaign effectiveness, and media spend optimisation, while also contributing to predictive modelling and forecasting initiatives.

Working closely with marketing, data, and innovation teams, this individual will help shape data-led strategies that enhance customer experience, improve ROI, and unlock new business opportunities.

Key Responsibilities

Loyalty Pro...