Marketing Director (Automotive)

About the Role

The Marketing Director will lead the development and execution of the marketing strategy in Vietnam to drive brand awareness, customer acquisition, revenue growth, and market share. As a launch-stage business, immediate priorities include market entry, consumer acquisition, brand building, dealer engagement, and ecosystem growth.

Key Responsibilities

1 - Strategy, Go-to-Market & Growth

Develop and execute annual and long-term marketing strategies aligned with business launch milestones, revenue targets, and market share expansion.

Lead go-to-market (GTM) planning for pilot launch and commercial rollout, including target audience definition, value proposition, and city-by-city expansion plans.

Translate business objectives into measurable marketing priorities across brand, digital, retail, and partnerships.

2 - Brand Building & Integrated Communicatio...