Marketing Director

The Director of Marketing is responsible for building and executing the company’s marketing strategy to drive brand awareness, demand generation, and pipeline growth in the BPO/outsourcing industry. This role leads all marketing functions—including digital, content, and brand—and works closely with sales to support client acquisition and retention.

Key Responsibilities

• Develop and execute the overall marketing strategy aligned with business goals
• Define positioning and messaging for BPO services and target markets
• Identify priority industries, buyer personas, and growth opportunities
• Analyze market trends, competitors, and customer insights to guide decisions
• Own end-to-end demand generation to drive qualified pipeline (MQLs)
• Lead integrated multi-channel campaigns (digital, events, content, ABM)
• Optimize funnel performance from awareness through conversion
• Partner with sales t...