Marketing Executive / Digital Marketing Specialist

Responsibilities

• Develop plan and implement comprehensive digital marketing strategies to support lead generation and brand awareness objectives.
• Collaborate with media agencies and internal stakeholders to launch and optimize online advertising campaigns across SEM, social media, display networks and other digital channels.
• Evaluate marketing campaign performance and ensure the effective use of channels, tools and media for maximum ROI.
• Prepare and present monthly marketing performance reports highlighting campaign effectiveness and return on investment.
• Monitor and manage the lead lifecycle through the MIS CRM system and coordinate with commercial teams to ensure timely lead follow-up.
• Update and maintain the company website ensuring content accuracy, campaign alignment and adherence to SEO best practices.
• Conduct market research to identify emerging opportunities, industry trends, customer behavior and competi...