Marketing Executive

We are seeking a data‑driven and detail‑oriented Email & CRM & WhatsApp Marketing Executive to lead our targeted communication strategy. This role is essential for driving attendee registrations, nurturing leads, and maximizing engagement for our global exhibitions. You will manage segmented email campaigns, maintain CRM accuracy, and execute high‑impact WhatsApp broadcast campaigns tailored to key audiences.

• Email Marketing Plan: Write and schedule targeted email campaigns for audience segments such as traders, IBs, investors, exhibitors. Build and manage automated workflows for registrations, reminders, and re‑engagement. A/B test email content, subject lines, and CTAs to optimize open and conversion rates. Ensure email design is responsive, visually appealing, and compliant with GDPR and anti‑spam regulations. Maintain and segment CRM database (e.g., HubSpot, Salesforce, Zoho) by audience behavior and registration stage. Coordinate data syn...