Marketing Executive, SEA OWN Channel

Role Overview

KKday is looking for a Marketing Executive to support regional marketing operations across SEA and other western markets. This role will focus on managing own channel assets, supporting campaign setup, creating marketing content with AI tools, and optimizing campaign performance through coupons, A/B testing, and basic data analysis.

Key Responsibilities

1. Support marketing execution across SEA and English-speaking markets.
2. Manage and update KKday own channel assets, including homepage, category page, product page, CRM, and other web and app placements.
3. Setup and optimize own channel campaigns for stronger market personalization.
4. Liaise with GC & BD team for suitable deals based on market need and campaign use to improve conversion rate.
5. Coordinate with internal teams including earn, and paid team for traffic exposure and campaign alignment.
6. Support coupon setup for regional and market-...