MARKETING EXECUTIVE

Roles and Responsibilities: Manage, develop and implement effective marketing strategies to acquire and retain customers Manage and execute marketing collaterals including copy writing with accuracy and in a timely manner Engage with internal and external stakeholders including social influencers, suppliers and corporate partners Monitor and evaluate public relations campaigns and activities to measure effectiveness and making recommendations to improve on results Develop creative press kit materials including press releases and factsheets Strategize, plan, create and deliver quality, engaging social media and digital content for blog site, website and generate articles/write up on a regular basis Conduct market research on competitors marketing campaign, brand positioning and awareness Carry out Search Engine Optimization (SEO) / Google Ad words / backlink marketing campaign with external agency Compilation of media reports Foster strong rapport and secure coverage with press Handle a...