Marketing Head (Senior Manager)

Duties & Responsibilities

1. Marketing Strategy & Business Planning

• Develop and execute a comprehensive Annual Brand Marketing Plan aligned with company objectives.
• Lead marketing strategies to drive foot traffic and strengthen performance of key stores.
• Participate in overall business planning and contribute insights to topline and profitability targets.
• Develop marketing mix strategies for new store openings and new market entries.
• Translate global/regional brand strategies (Japan Design, Living with Philippines) into locally relevant execution plans.

2. Brand Management & Market Leadership

• Drive brand positioning to achieve top-of-mind awareness and market leadership.
• Lead integrated marketing communications (IMC) across all channels.
• Ensure consistent execution of brand standards across stores, digital platforms, and partnerships.
• Develop...