Marketing Lead, Regional Credit

Job Description Lead and mentor regional and local marketing teams across SEA, driving integrated marketing strategy covering campaigns, digital growth, brand, and community in alignment with business targets. Own end-to-end planning and execution of regional marketing campaigns (product launches, seasonal and tactical campaigns), including narrative development, GTM framework, and cross-channel rollout. Develop and optimize integrated media strategies across paid, owned, and earned channels to drive external traffic, user acquisition, engagement, and revenue growth. Collaborate with internal stakeholders in performance marketing initiatives (Meta, Google, TikTok, affiliates, programmatic), ensuring strong budget allocation, CAC efficiency, and ROI optimization. Champion brand positioning and messaging consistency across markets, ensuring cohesive brand expression across digital platforms, retail touchpoints, partnerships, and campaigns. Lead content strategy, community engagement init...