Opportunity Description
Job Title: Marketing Manager
Location: Bengaluru
Role Objective
To drive footfall, leads, and revenue across VLCC clinics in Bengaluru through high-impact ATL, BTL, and DST initiatives, ensuring strong local brand visibility and measurable business outcomes.
Key Responsibilities
ATL (Above The Line)
- Plan and execute regional ATL campaigns (print, radio, OOH, local media).
- Coordinate with central marketing & external agencies for rollout.
- Ensure consistent brand communication across Bengaluru market.
- Track ATL ROI through footfall & lead impact.
BTL (Below The Line)
- Drive local activations: society activations, corporates, RWAs, malls, colleges, events.
- Design and execute clinic-level promotions and offers.
- Manage vendor partnerships (c...