Marketing Manager (FMCG/Personal Care)

Petaling Jaya, Malaysia | Posted on 05/21/2026

• Develop and execute comprehensive brand and category strategies aligned with market trends, consumer insights, and business objectives.
• Drive long-term brand growth plans while ensuring alignment with category dynamics and consumer preferences.
• Manage annual business planning processes, identifying key growth drivers, business opportunities, and strategic priorities.
• Deliver category revenue, profitability, and market share targets through effective planning and execution.

Marketing & Brand Communication

• Develop and manage the brand experience calendar across the full marketing funnel, including awareness, engagement, conversion, and loyalty initiatives.
• Plan and execute integrated marketing campaigns across ATL, BTL, digital, PR, activation, and eCommerce channels.
• Work closely with creative, media, and digital agencies ...