Marketing Manager – Rx

Main Purpose of Job

• The Marketing Manager – Rx leads the prescription (doctor-focused) brand team, ensuring strategic excellence and execution across all HCP-targeted activities.


• This role drives the positioning, growth, and lifecycle management of Rx brands, while maintaining the highest compliance and evidence-based standards.


• The Rx Marketing Manager will mentor and develop Rx Brand Managers to deliver effective HCP engagement, CME/CPD programs, and KOL advocacy that translate into prescription growth and sustained market leadership..

Responsibilities:

Strategic Leadership

• Develop the overall Rx brand portfolio strategy in line with business objectives.


• Align brand-specific Rx strategies with medical, regulatory, and sales priorities.


• Oversee clinical positioning, claim substantiation, and evidence...