Marketing Officer

RESPONSIBILITY:
A. Ensures Customer and Market Growth
1) Assist Marketing Manager to gain market share in watch & jewelry market, and achieve leading position.
2) Increase product line awareness and build up strong preference among target consumers via high quality marketing communication campaigns
3) Initiate marketing and promotion campaigns to recruit and retain loyal consumers;
B. Manages Operational Effectiveness
1) Attend regular planning, forecasting and distribution meetings and take responsibility.
2) Ensure all new launch elements related to supporting functions are well planned.
3) Well manage existing sku both salable and tester products to avoid out of stock or over stock. Work with
planning team to manage excess inventory and determine actions to quit excess stock.
4) Develop and brief Creative Services for all collateral, promotional and Special campaign materials including
posters, direct mail, national and cop-op advertisi...