Marketing Planner - Rakuten Bic Business Department (C&M)

Description

Business Overview

Rakuten Ichiba operates primarily under a B-to-B-to-C business model, where businesses open stores on Rakuten Ichiba and sell products to users. On the other hand, the Consumables & Electronics Direct Business operates under a B-to-C model, directly selling products to users on Rakuten Ichiba. This business has significant growth potential.

Department Overview

Rakuten Bic Business Department is part of Consumables & Electronics Direct Business and focuses on selling electronics through the Rakuten Bic e-commerce site. As the name suggests, Rakuten Bic is a joint venture with BICCAMERA INC., and the collaboration aims to expand both companies' businesses. This includes initiatives such as expanding O2O strategies by utilizing physical stores and acquiring advertising from manufacturers. Rakuten Bic Business's appeal lies in its scope beyond simply selling electronics.

Position:

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