Marketing Social Media Executive

Job Purpose

The Social Media Manager is responsible for developing and executing effective social media strategies that strengthen brand presence, increase engagement, and support business objectives. The role requires staying up-to-date with the latest digital technologies and social media trends, alongside excellent communication skills and the ability to creatively express the company’s voice across multiple platforms.

Job Duties and Accountabilities

• Conduct research on current benchmark trends, competitor activity, and audience preferences to inform content and platform strategies.
• Design, create, and implement social media strategies and content (including text, imagery, video, and copy) in line with brand guidelines and business objectives.
• Drive organic follower growth, retain existing audiences, and increase engagement through consistent, relevant, and high‑quality content.
• Set clear objectives, monitor perfo...