Marketing Specialist

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute the annual Spain Region marketing plan aligned with sales objectives.
• Define target segments and positioning per product line.
• Coordinate marketing calendar including trade fairs, product launches and campaigns.

2. Campaign Management

• Plan and execute online and offline campaigns.
• Manage LinkedIn presence and digital content strategy.
• Coordinate email campaigns and lead nurturing workflows.
• Track campaign performance and ROI.

3. Trade Fairs & Events

• Organize participation in industry exhibitions (e.G. Infra Relatiedagen, TKD).
• Coordinate stand design, promotional materials and local communication.
• Ensure effective follow-up process for event-generated leads.

4. Product Launch Support