Marketing Specialist

Job Mission

The Marketing Specialist supports the Jr. Brand Manager in the strategic planning, coordination, and execution of brand marketing initiatives to strengthen brand equity, drive customer engagement, and contribute to overall business growth.

Key Duties and Responsibilities / Key Result Areas

• Serves as a brand steward, ensuring all marketing activities align with brand vision, standards, and business objectives.
• Supports the development and execution of marketing plans, campaigns, and promotional calendars.
• Helps manage the marketing budget and ensures proper tracking of campaign related expenses.
• Coordinates day-to-day marketing activities to ensure timely and accurate implementation of projects.
• Assists in the rollout of branding efforts, promotions, in-store initiatives, events, and product launches.
• Conducts regular store visits to help ensure...