Marketing Strategist

Digital Marketing Specialist | Content Creator

Marketplace Management & Growth

• Manage day-to-day operations of e-commerce stores: Shopee, Lazada, TikTok Shop, brand.com.
• Upload and maintain SKUs, optimize listing titles, images, descriptions, and keywords for search visibility.
• Monitor store health metrics (chat response rate, product rating, seller rating, fulfillment rate).

Promotional Campaign Planning

• Plan and execute campaign calendars (double digit days, mega sales, payday deals, exclusive brand campaigns).
• Work with platform category managers to secure visibility spots, vouchers, or cross-sell bundles.
• Strategize pricing, bundling, gifting, and stock availability to increase Average Order Value (AOV).

Customer Journey Optimization

• Track and improve key conversion steps: product page visits, add-to-cart, and checkout.
• Monitor customer r...