MEA Brand Director

MEA Operating Unit (OU) Panadol and Advil Marketing Lead role is responsible for localisation of Haleon’s Panadol and Advil strategy, programme, execution and innovation to drive and enable growth within MEA OU. Reporting to their MEA OU OT C and Wellness Category Lead and working closely with both the Panadol and Advil’s Global Brand Leads and in-market activation teams, the MEA OU OTC Marketing Leads and Panadol and Advil Brand Leads assumes a critical role for brand performance.

• Accountable for market share, sales and profit growth for the assigned Global Brand (portfolio); monitors market performance, tracks Global Brand KPIs within OU, analyses variances and implements corrective actions as needed.
• Translate Global Brand strategy at OU level, define localisation approach to global campaigns and brand assets to resonate with local market nuances while maintaining core brand identity.
• Develop O...