Opportunity Description
The MAM is the central contact person responsible for managing and driving all media related aspects of the brands in his/her portfolio, including having a clear understanding of the brands, providing strategic direction, monitoring KPIs and budgets, as well as ensuring the effective implementation and buying of all campaigns.Build and maintain strong relationships with his/her respective brand client teams. Have a deep understanding of ABInBev’s business and each brand within his/her portfolio. Manage the overall day-to-day media activity of the brands in his/her portfolio. Based on client briefs, compile high quality, innovative media strategies (traditional + digital). Encourage collaboration with relevant Dentsu partner agencies, eg. Dentsu Creative. Manage output across all Dentsu partner agencies and integrate seamlessly. Allocate realistic budgets to campaigns / m...
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